Urology Waikato

Brand

Urology Waikato - Brand


Urology Waikato came to PAN in need of a brand to call their own. I created the 'U' logomark using the shape of two kidneys overlayed with one another. The brand colours reflect those in the scan images that the Urologists use on a daily basis and the smooth lines create a softened and friendly look for an often uncomfortable subject. The idea was to establish trust and a sense of calm.

This project was completed while working for PAN in Hamilton and they remain their client.