Pinnacle

Brand

Pinnacle - Midlands Health - Before the rebrand Pinnacle - Midlands Health

Midlands Health Network were looking to consolidate their brand system, separating only their provider and corporate sectors. Previously they had a number of brands all under the Midlands umbrella.

As part of the brand consolidation, I decided to clean up the typography. I also added more weight to the stylised flower / person device in order to make it feel as though it belonged with the logotype.

This project was completed while working for PAN in Hamilton and they remain their client.