Northern Knights

Brand

Northern Knights - Northern Districts Cricket - Before the rebrand Northern Knights - Northern Districts Cricket

Northern Districts Cricket were looking to update the Northern Knights brand, but without touching the knight and keeping the shield! I decided to focus on creating more emphasis on the typography. I wanted to make the brand readable at smaller sizes. The brand is still recognisable as the same team, however when placed on the breast of a shirt the typography is a lot more noticable. I flattened out some of the gradients which were all through the brand without changing anything about the knight in the original brand.

This project was completed while working for PAN in Hamilton and they remain their client.