Website Design & Front-end Responsive Web Development
Golden Homes was in need of an updated look. The homes that they build are open plan, light and airy, yet their web presence was dark and overbearing. Their visual identity just didnt fit with their products. I opened up the structure of the site, widening the center column and allowing for full-width images. I brightened up the colour pallet and cleaned up the graphics where possible. Their biggest income comes from selling their House and Land packages, so with the help of the back-end developer we created a question-by-question form which filters the database results giving users only relevant information for their needs. When no results are found, the form captures the users information with the promise of an email notification when what they are looking for becomes available! This process was designed to create leads and generate a higher conversion rate.
With each plan being individual, the displayed data on each page would be inconsistent. I designed the database in a way that allows the administrator to enter the relevant data into the cms. Each page displays the relevant information and data fields which are left empty are hidden from the page.
I also designed a variation on a cross selling technique, allowing the administrator to assign "similar plans", which display at the bottom of the page. Each page also has an email contact form which captures the information from the page that the message was sent from in order for the sales representative to understand what the potential customer was looking at when they decided to contact them.
I would like to point out, that although I designed the structure of the database, it was developed by a PHP developer. My role in this project was with the website design and the front-end development (HTML, SCSS and JS).This project was completed while working for PAN in Hamilton and they remain their client.