Fairview Ford wanted to promote themselves via Social Media. As part of a small team we brainstormed concepts for their account. I then spent time researching the history and future of the Ford motor company. I also made sure o keep up with relevent current events in order to come up with rounded ideas and create the visual content for their social accounts.
I had to work within Fords brand guidelines, and had access to their image library as well as their font collection. For this ongoing project I used a variation of images taken from the clients image library, images found online and from the Ford image library.
Visual and written content was then handed over to a dedicated social media manager, who boosted posts for better engagement.This project was completed while working for PAN in Hamilton and they remain their client.